Impacts We Work on
We admire people who innovate, collaborate, and believe in a positive climate difference.
That’s why we created Optivide. At Optivide, we believe that climate action is an option. An option that allows us to make our future decisions.
By integrating finance into our users’ climate action, we aspire to make everyone, anywhere, take climate action with greater financial confidence.
System Impacts: Long-Term Market Demands
Collective climate movement that minimizes free-riding problems. Each stakeholder has different responsibilities to solve the climate change problem under the global capital market mechanism.
If Optivide survives and succeed, we will be a B Corporation that uses 100% renewable energy to invite more than 900 million individuals to join the climate movement and become the major market demand for climate solutions proposed by global climate tech founders.
Business Impacts: Social Enterprise Movement
Finance is powerful; nonetheless, it is imperfect. People don’t always act based on monetary benefits.
Understanding the limitations and problems of capital markets helps us make better decisions. To encourage stakeholders' engagement, Optivide take the following options:
- Business: We commit to mitigate wealth inequality problem with annual profit redistribution to the social purposes defined in our Bylaws. In addition, We will prepare to apply for the B CORP certification to promote collective climate action.
- Pricing: We uphold the spirit of stakeholder engagement with different responsibilities. In order to enhance our service accessibility, we intentionally lowered our pricing with advanced technology for financial inclusiveness.
- Sustainability: We will follow up with the latest global sustainability practices to improve and mitigate the negative external impacts from our business operation.
Product Impacts: Advanced Technology for Good
When solving the climate problem, people often consider there is only 1 way to live. All other actions that deviate from the standard sustainability practice are unsustainable.
For businesses, people criticize the usage of advanced technologies(e.g., AI, Blockchain, IoT, AR/VR) for their high energy consumption. For individuals, people criticize the meat-based diet, air travel, fossil fuel vehicles, etc.
At Optivide, we hold a different view. Like many decisions, all the external costs should relate to their relative benefits toward the goals.
If blockchain can foster digital transformation with cybersecurity, the positive impacts may outweigh the negative outcomes. For the negative outcomes created due to the goal achieved, we look for climate solutions(ex: voluntary carbon credits) to mitigate the negative impacts, not stopping them.
Reversible Impacts: Flexibility toward Sustainability
In order to encourage wider stakeholder climate engagement, we respect each stakeholder's lifestyle preference but ask for corrective action.
For the GHG problem, without "Net", zero-emission is impossible. Therefore, we need voluntary carbon credit market to foster net-zero transition with social stability.
The market is not currently perfect; however, it is evolving in a better direction with different stakeholders' engagement.
Before we have zero GHG emissions, human activities need tools like carbon credits to ensure we have the option to choose from in the future as we do now.
Collective Impacts: Innovation with Inflation
“Systemic thinking x Innovation=Hope.”
Inflation itself is not bad. It is only bad if everything stays constant except for the overall rising price of products and services.
In reality, it is impossible to hold everything constant, and our quality of life is not necessarily negatively affected.
The competition within our capital market will encourage efficiency and effectiveness in our society. However, when problems are excluded from our previous system with the rising global population, the fixed monetary circular supply will limit our potential to solve them. We need inflation in our capital market to increase our net-zero success rate with more climate solutions.
If everything is changing, the overall rising price of products and services is just a phenomenon, not a real problem.
Impact Washing: Inaction to Transition
As we all know, the more marketing matters, the deeper the harm of greenwashing.
The original purpose of greenwashing was to prevent companies from misleading the general public about the actual facts and the effort required.
However, as the industry evolves with more stakeholder engagement, greenwashing now covers a broader scope to protect consumer rights.
Not all greenwashing practices should be considered equally. When societies transit toward a net-zero world, we will expect to see processes like lack of commitments, selective disclosure, single attribution, and green imagery.
As a climate stakeholder, we must have our own independent judgement and allow some safety space for businesses to validate the sustainability market needs without greenwashing criticism in order to make the transition happens.
