Company Description
We are a B2C/B2B2C social enterprise that supports people in solving the climate problem with financial confidence. Since we believe that if everyone, anywhere, could take climate action without worrying about their financial security, we could increase our success rate toward the net-zero goal. If we succeed, we will become a B Corporation with 100% renewable energy usage that invites over 900 million individuals to join the climate movement with responsible consumption.
Problem Introduction
The problem the startup is trying to solve is the most important since it determines the market size, the minimum viable product, and the people a startup needs. Hence, here is a quick introduction to the problem:
Without finance, climate action is unsustainable. When it comes to climate finance, oftentimes, people overemphasize the importance of investment but ignore the importance of long-term market demand.
Primary market investment is critical; however, investment is not a revenue stream. To accelerate the net-zero transition process, we need long-term market demand. And that’s the space where Optivide aspires to create with systems thinking design and regenerative finance.
The minimal unit of our global society is an individual. It’s the people who work, purchase, invest, vote, and advocate that shape our society's future.
To solve the dynamic, complex climate problem, we need stakeholder engagement with different responsibilities. And when global climate progress is slow due to the huge conflict of interests across different stakeholders and generations, we hope that each individual still has the possibility to plan and prepare for the future climate downside.
Not because climate change is important, but because our future lives are important.
Role Description
This is a full-time remote role, where your primary focus will be:
- Set up a regular online office hour session to track the progress, challenges and the outcomes of the current execution.
- Estimate the expected costs, timeline, and challenges for the SEO/AEO/GEO, Community Engagement, Offline/Online Conference Preparation, Podcast Creation, App Store Optimization, OGC/PGC/UGC Marketing, and any other B2C marketing topics with processes, tools, and knowledge required.
- Develop, maintain and enforce the lifecycle marketing practice for the community-led growth loop, mobile app marketing campaigns, lead magnet portfolio management, user referrals & testimonials, impact measurement and management, A/B testing, and any other relevant topics.
- Coordinate with the legal professionals for the ethical financial service marketing practices with impact management and measurement practices.
- Conduct regular lifecycle marketing audits with the tracking system for the marketing integration, automation, and optimization.
- Notify the key risks and potential failures for specific tasks, and the preparation to mitigate the problem in advance.
- Provide detailed standard operating procedure guidance for all responsibilities. All guidance must be reviewed and confirmed by the Company.
The experience and knowledge above will help us to grow our business with positive social impact.
Application Qualifications
Basic Qualifications
- Preferred Name & Contact Email
- Business English Proficiency & Location Time Zone
Additional Preferences
- Prefer 2-8 years of working experience.
- Prefer great learners with promised execution.
- Prefer experience with impact measurement and management
- Prefer marketing experience in the United States, California
- Prefer candidates from startups rather than big logo companies.
- Work Projects/Product Portfolio and Mentor/Advisor Experience
- Professional Certification(PHD, Industry Certification) with Notes
- Anything that could prove relevant to the role(ex: startup experience)
Onboarding Process
The expected start date is within 4 weeks, where the onboarding general experience will look like the following:
In the first 1-3months
- Onboard and meet with the team
- Familiar with the current business process and tech stacks
- Define the expected outcomes with the timeline, process, boundaries