Ethical Guidances
You may not use our name, logos, or symbol in false or misleading advertising
Advertising Optivide, or our products and services, must not be false or misleading in any way and must not be in violation of any applicable law, municipal ordinance, or administrative agency regulation of any country.
You may not use our name, logos, or symbol in objectionable material
You may not use our name, logos, or symbol on—or in connection with—any defamatory, obscene, pornographic, or similarly objectionable materials.
You may not use our name, logos, or symbol to disparage Optivide
You may not use our name, logos, or symbol to disparage Optivide, or our products and services.
You may not use our name, logos, or symbol as a decorative device
Please do not use our name, logos, or symbol for purely decorative purposes in any marketing collateral, packaging, or website without the express written permission of Optivide.
No third-party products
Please not use our name, logos, or symbol in connection with any third-party logos or symbols, on any products which also include third-party logos or symbol, or to sell or market products or services other than those of Optivide.
Logo Meaning
We believe that climate change is an option, an option that would create our future. So we use letter O element in our logo design. In addition, climate action is a discover journey not something we have a detailed SOP. Therefore, we add the Saturn ring elements to make it full of adventure and advance to the future.
Typography Design
Walbaum is our primary marketing typeface. The default paragraph font size is 20px on larger screens and 12px on smaller screens.
Other typeface include:
- Large Element: Angsana New
- Main Content: Walbaum Display
- Fine Design: Montserrat
- Klaviyo: Helvetica
Color Design
Logo Guidance
- Look sharp, clean, and well-produced.
- Do not flip or rotate the logo.
- Do not stretch, resize, or break the logo.
- Do not fill in or cover the logo.
- Do not connect the logo with another word.
- Do not add any graphic styles to the logo.
- Do not crop the logo so that the full logo is not visible.
- Do not use unauthorized colors for the logo.
- Do not use an unauthorized typeface.
- Do not place the logo on a busy background.
- Do not reproduce our logos that become illegible or blurry.
- Do not use the trademark symbol following the word mark.
- Do not use our logos or symbols without written permission from Optivide.
Wordmark
These guidelines should be used in addition to all requirements for using the Optivide logo.
- When co-branding with Optivide, partner brand will follow these guidelines, regardless of brand dominance.
- When using the logo in conjunction with another logo, please use a thin separator line that is 130% larger than the height of the Optivide logo.
- When connecting two or more logos, the negative space around marks should extend at least the width of the logo. The spacing around the logo is equal to the height of the logo.
- Use consistent treatments across social media platform with digital banners.
Do
- Use default logo against white background when possible
- Use logos in a horizontal position when possible
- Make both logos the same visual size
- Separate the logos by the distance of four underscores
- Vertically middle-align logos for the best balance
Don't
- Don’t lock logos without explicit permission from Techstars
- Don’t combine full-color and black & white logo versions
- Don’t add vertical or diagonal separators
- Don’t add ampersands or underscores to logos
UI/UX Design
12-column, mobile-first responsive grid design based on different screen sizes not devices
- Design mobile first, considering the smallest screens of your desired audience with a single-column layout. We support devices as small as 320px to ensure a global reach.
- On larger screens, columns can take a two-thirds / one-third layout to ensure that lines of text do not become too wide to comfortably read on large devices.